Generative Engine Optimization
How to get recommended by AI
Get cited where the decision actually happens. When your buyer asks ChatGPT, Perplexity, Claude, Gemini, or Google's AI Overviews for a recommendation, the brands named in the answer win, and the rest are invisible. We get your brand into that answer.
Engines we optimize for ChatGPT · Perplexity · Claude · Gemini · Google AI Overviews
What it is
What GEO in marketing actually means
In marketing, GEO means generative engine optimization and not geo-targeting. It's the practice of engineering your content, structure, and authority signals so AI answer engines cite and recommend your brand when they respond to a buyer's question. You're ultimately optimizing to be the source the model pulls from, trusts, and names in the answer it writes.
This is basically a different game with different rules. A page can rank #1 and still never be cited. The model does not reward the page that climbed the search results. It rewards the passage it can extract, the claim other sources corroborate, and the entity it can confidently identify. GEO is the discipline of engineering all three.
GEO vs SEO
GEO vs SEO
GEO doesn't replace SEO, as it extends your visibility into the surfaces where buyers now start. All of our clients run both as one integrated program. Here's what shifts:
| Dimension | Traditional SEO | Generative Engine Optimization |
|---|---|---|
| Goal | Rank a page in the list of links | Become the source the AI cites in its answer |
| Unit of visibility | Position on the results page | Share of the generated answer |
| Who sees it | Searchers who scroll and click | Buyers reading the AI's synthesized recommendation |
| How you win | Keywords, links, on-page signals | Extractable structure, corroborated authority, prompt-aligned content |
| Where it shows | Google, Bing | ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews |
| How you measure | Rankings, organic clicks | Citation share, AI mentions, AI referral traffic |
How brands get cited
How to get recommended by AI
Models recommend what they can access, extract, and trust. We engineer all three.
Access
Can the engines reach you?
- Open the crawlers that matter: OAI-SearchBot, GPTBot, PerplexityBot, ClaudeBot, and Google-Extended.
- Ship a clean llms.txt and serve fast, readable HTML that engines can parse.
- Clear the technical blockers that stop your brand from showing up in ChatGPT and the other engines.
Extract
Can the model quote you?
- Open every section with a standalone, quotable answer.
- Put comparison data in real tables. Models lift tables almost verbatim.
- Build content around the questions buyers actually ask, answered directly and completely.
- Add schema markup (Organization, Service, FAQ, Article) and consistent entity naming so a model can resolve exactly who you are.
Trust
Do other sources agree?
- Models recommend the brands that independent sources corroborate.
- Align your site, third-party reviews, editorial mentions, and community discussion into one consistent story.
- Publish original data and research, kept current, that gives engines a reason to mention you specifically.
By engine
How GEO works across different LLMs
Each answer engine retrieves and cites by its own logic. We engineer for the mechanics of each one, not a generic checklist.
How to rank in ChatGPT
Crawlers: OAI-SearchBot · GPTBot
ChatGPT answers from training data until a query needs fresh information, then it searches the web and reads a few sources deeply. The brands that appear in ChatGPT are the unambiguous authorities already present in the sources it trusts. To show up in ChatGPT, and to get mentioned and recommended when it searches, you need open crawler access, quotable answers, and corroboration across the web. That is how durable ChatGPT visibility is built.
How to rank on Perplexity
Crawler: PerplexityBot
Perplexity runs a live web search on nearly every query and cites its sources inline. Perplexity SEO comes down to three things: crawler access for PerplexityBot, freshness, and tightly structured answers the engine can quote in place. The more extractable and current your content, the more often Perplexity cites it.
How to show up in Google AI Overviews
Crawler: Googlebot
AI Overviews synthesize from the ranking ecosystem plus Google’s own quality signals. To show up in AI Overviews, your classic SEO foundation and your GEO structure have to compound. Strong rankings put your pages in the candidate set, and clean, extractable answers give Google something to synthesize.
How to get cited by Claude
Crawler: ClaudeBot
Claude leans on training data and, when it searches, reads a small set of high-authority sources closely. Getting cited by Claude starts with access for ClaudeBot, consistent entity signals so it can resolve exactly who you are, and the kind of corroborated, well-structured expertise it treats as trustworthy.
How to appear in Gemini
Crawler: Google-Extended
Gemini draws on Google’s index and knowledge graph, so your Google footprint carries over. Appearing in Gemini rewards the same compound play as AI Overviews: strong organic presence, structured data it can parse, and entity consistency across your site and the wider web.
How it runs
Our generative engine optimization strategy
Every AI answer is assembled in stages. Our strategy optimizes your brand into every stage of that pipeline.
- 01
Interpretation
What the engine does
The model rewrites your buyer’s question into several tighter searches, mapping words to intent.
What we do
We map the prompt landscape: the informational, commercial, and comparative questions your buyers actually ask. Then we build pages and headings that mirror them, so your content maps to real intents instead of head terms.
- 02
Retrieval
What the engine does
A search layer pulls a broad set of candidate pages in seconds. Anything it cannot fetch is out before quality is even judged.
What we do
We secure full crawler access for OAI-SearchBot, GPTBot, PerplexityBot, ClaudeBot, and Google-Extended, ship a clean llms.txt, and fix the speed, metadata, and crawlability issues that keep you out of the candidate set.
- 03
Re-ranking
What the engine does
A re-ranker scores candidates for semantic relevance, structure, and trust, then reorders them. This is the make-or-break step.
What we do
We build clean heading hierarchies, cited claims, and fresh dates, plus the trust signals models weigh: named experts, real experience, authoritative mentions, and corroboration across independent sources.
- 04
Synthesis
What the engine does
The top sources are handed to the model, which writes a single answer and cites the passages it used.
What we do
We pre-synthesize your content: answer-first sections, real comparison tables, and verifiable first-party data the model can lift straight into its response, with your name attached.
The objective
The objective is no longer to rank for a keyword. It is to be the source the model cites.
What you get
Outcomes that you can see and a plan to reach them
Outcomes · what you'll see
- 01 Citation share across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for the prompts your buyers use.
- 02 A running list of the prompts where your brand now appears, and the competitors it displaced.
- 03 AI referral traffic you can verify in your own analytics.
- 04 An owned asset that keeps compounding, unlike a rented ad position that stops when the budget does.
Deliverables · what you get
- A prompt and citation landscape audit: the questions that matter and where you stand today.
- A source and authority audit of what the models can currently see, extract, and cite.
- Content engineered for retrieval, with answer blocks, comparison tables, and original data.
- Monthly citation tracking and reporting, with ongoing optimization.
Frequently asked
Questions, answered
Straight answers on how to rank in ChatGPT, Perplexity, and AI Overviews. Ask us directly.
What is GEO in marketing?
In marketing, GEO means generative engine optimization and not geo-targeting. It’s the practice of engineering your content, structure, and authority so AI answer engines like ChatGPT and Perplexity cite and recommend your brand when they answer a buyer’s question. Instead of ranking a page, you become the source the model synthesizes into its answer.
How is GEO different from SEO?
SEO earns you a position in a list of links; GEO earns you a citation inside the AI-generated answer that increasingly replaces that list. SEO optimizes pages for crawlers and rankings; GEO optimizes passages, data, and authority signals for retrieval and synthesis by models like ChatGPT and Perplexity. Most brands need both.
How do you rank in ChatGPT?
To rank in ChatGPT, be the unambiguous authority on your topic and make sure you’re present in the sources it trusts. ChatGPT answers from training data until a query needs fresh information, then searches and reads a few sources deeply, so open its crawlers (OAI-SearchBot, GPTBot), make each answer quotable, and earn corroboration across the web so it mentions and recommends you.
How do you rank on Perplexity?
Perplexity runs a live web search on nearly every query, so ranking on Perplexity comes down to crawler access (PerplexityBot), freshness, and tightly structured answers it can quote inline. The more extractable and current your content, the more often Perplexity cites it.
How do you show up in Google AI Overviews?
To show up in Google AI Overviews, your classic SEO and your GEO structure have to compound. Strong organic rankings give Google the candidate pages; schema, clear answer blocks, and topical authority give it clean, extractable content to synthesize into the overview. You still need SEO and GEO extends it into the AI surface.
How do you get recommended by AI?
You get recommended by AI the same way you get cited: by being machine-readable, extractable, and corroborated across independent sources. Models recommend the brand multiple trusted sources agree on, so consistent positioning across your site, reviews, and editorial coverage is what turns a citation into a recommendation.
Become the brand
AI recommends.
Your buyers are already asking AI who to choose. Let's make sure it says you.