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Field notes from the
new shape of search.

Frameworks, original research, and operational playbooks on Generative Engine Optimization, AI search visibility, and modern SEO. Written for practitioners.

Apr 14, 2026

What is Generative Engine Optimization (GEO)? The 2026 Field Guide

GEO is the discipline of optimizing content so generative AI engines like ChatGPT, Perplexity, and Claude cite your brand. A practical primer from the OPTIVAAL team.

/ GEO / AI Search / Strategy
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