Your Competitors Are Being Cited by AI. You're Not, Yet.
OPTIVAAL is a generative engine optimization agency that gets your brand ranking on Google and cited in ChatGPT, Perplexity, and Google AI Overviews. We then prove it in your own analytics. If our content doesn't move your numbers, you don't pay for it.
Trusted by founders, CMOs, and growth teams at ambitious brands.
The problem with the market
In a market of unprovable claims, the only thing that counts is results in your own data.
You've heard every GEO pitch, and you've probably been burned by one. Everyone now claims GEO expertise, but most just renamed their service pages. Buyers know it, and they're rightly skeptical.
We started OPTIVAAL because we watched agencies take retainers and deliver nothing measurable. That's the entire bar we hold ourselves to, and we refuse to be one more logo in the same pile.
What we do
Three disciplines.
One unified strategy.
AI search, answer engines, and traditional search are converging. We run all three as an integrated programme, because each one amplifies the others.
Generative Engine Optimization
GEO is the practice of engineering your content so large language models like ChatGPT, Perplexity, Gemini, and Claude cite your brand in synthesised answers. Where SEO targets the ten blue links, GEO targets the answer itself. We optimise structure, semantics, schema, and source authority to earn your place in AI-generated responses.
Answer Engine Optimization
AEO focuses on dominating the direct-answer layer of search: AI Overviews, featured snippets, People Also Ask, and voice results. We map every question your buyers ask, then engineer content that becomes the definitive source AI systems pull from. The result: zero-click visibility that builds brand authority before a single scroll.
Search Engine Optimization
The technical and authority foundation that makes GEO and AEO possible. We build semantic architecture, earn genuine links, and optimise Core Web Vitals, creating compounding topical authority that grows while competitors plateau. Modern SEO is not about gaming algorithms; it is about building a source worth citing.
Why OPTIVAAL
Four reasons brands
switch to us.
Proof in your dashboard
We report from your own Google Search Console and Analytics. Results are verified, not asserted.
A results-linked guarantee
If our content doesn't improve your performance, we refund what you paid for it.
GEO + AEO + SEO in one retainer
Not three vendors and three strategies that don't talk to each other.
Founder-led, not farmed out
Your strategy is run by the people who own the outcome.
The ROI
The highest-intent audience in search, handed to whoever AI cites.
AI-referred visitors convert roughly 5× better than organic, as they arrive pre-qualified, having asked AI for a recommendation and been handed yours. This isn't vanity traffic. Right now it's flowing to whoever AI happens to cite. We make sure that is you, and report the impact in revenue terms your leadership can defend.
14.2%
AI-referred
2.8%
organic
How we work
Every AI answer sends buyers to a handful of cited brands.
If you're not one of them, you're losing the deal before it starts. Here's the three-stage system that makes you the answer.
Discover
Before we touch a page, we map exactly where you stand.
Prompt landscape mapping
The real questions your customers put to AI, and who gets named instead of you.
Citation & ranking benchmark
Your current visibility across both AI answers and classic Google, measured in your own data.
Gap analysis
The technical, content, and authority gaps between you and the sources AI trusts.
Engineer
We build the visibility and deliver a 90-day roadmap.
On-page & content
High-quality, AI-quotable content engineered to rank and be cited.
Technical & schema
The semantic architecture and structured data both Google and AI reward.
Authority building
Backlinks and off-page signals that make LLMs treat you as a source worth citing.
Compound
AI search isn't a one-time fix.
Continuous monitoring
Citation share, rankings, traffic, and conversions, tracked in your GSC and Analytics.
Transparent reporting
Clear reports on what moved, what's next, and why. We don't do vanity metrics.
Strategic evolution
We adapt to algorithm updates, new AI engines, and competitor moves so you stay the answer.
Questions
GEO, answered.
Everything buyers ask a generative engine optimization agency. Ask us directly.
What is a generative engine optimization agency?
A generative engine optimization agency helps your brand get cited inside AI-generated answers, including ChatGPT, Perplexity, and Google AI Overviews, instead of only focusing on traditional Google rankings. OPTIVAAL does this through structured data, stronger entity authority, and content built to be quoted by AI engines.
What's the difference between GEO, AEO, and SEO?
SEO helps your pages rank in traditional search results. AEO helps you win direct-answer placements. GEO helps your brand earn citations inside AI-generated answers. OPTIVAAL brings all three together as one visibility system.
How do I get my brand to show up in ChatGPT?
Showing up in ChatGPT depends on becoming a source that AI can confidently cite. That means your content needs to be clear, structured, authoritative, and easy for LLMs to understand. As a generative engine optimization agency, OPTIVAAL builds the entity signals, structured data, and content systems that help turn your brand into a source AI reaches for.
Do I still need SEO if I'm investing in GEO?
Yes. GEO extends SEO, it does not replace it. The same authority, structure, and content quality that help you rank on Google also help your brand get cited in AI answers, so OPTIVAAL treats GEO and SEO as one shared foundation.
Which AI platforms and answer engines do you optimize for?
OPTIVAAL optimizes for visibility across major LLMs and answer engines, including ChatGPT, Perplexity, Claude, Google Gemini, and Google AI Overviews. We also account for classic Google search, so your brand can appear wherever your buyers are searching.
How do you measure AI search visibility?
We benchmark how often each answer engine cites your brand for your target prompts, then track that citation share alongside rankings, traffic, and conversions. Reporting is based on your own Google Search Console and Analytics data, not an agency-only dashboard.
What makes OPTIVAAL different from other GEO agencies?
Many "AI SEO" agencies have only updated their service pages without changing how they work. OPTIVAAL is built around measurable results, clear reporting, and content tied to performance. If we do not move your numbers, you do not keep paying.
How do you guarantee results?
We tie our content work to a measurable performance metric over a defined window. If we do not hit that metric, we refund the content fee.
How much does it cost to work with OPTIVAAL?
Every engagement is scoped around your goals, competition, and the gaps found in your audit, so pricing depends on the strategy rather than a fixed package. The fastest way to get a real number is through an initial review, where we show you the opportunity and what it would take to capture it.
How long until I see results?
Most visibility gains begin to compound within the first few months. Every change is tracked in your own analytics from day one, so you can see what is moving and where the growth is coming from.
Rank on Google. Get quoted by AI.
Win Google and AI search
with one team.
See exactly where you rank and where AI cites you today, and get a 90-day plan to win both. Tell us about your brand and your goals, and we respond within one business day with an initial perspective and next steps.