AI Search Visibility / GEO / SEO
Be the answer.
Not the alternative.
OPTIVAAL is a Generative Engine Optimization agency. We engineer the structure, semantics, and source signals that get your brand cited in ChatGPT, Perplexity, Claude, and Google AI Overviews — while building the SEO foundation that compounds for years.
G/E/O
The shift
Search is no longer ten blue links.
By 2026, more than half of consumer information queries begin in a generative interface. ChatGPT alone surfaces over a billion answers a week. The question users ask is no longer "what links match my keywords" — it's "give me the answer." And the brands cited in that answer win the click, the trust, and the conversion.
The optimization playbook has changed. Keyword density, exact-match anchors, and link velocity matter less. Source authority, structured semantics, citation footprint, and prompt-aligned content matter more. Most agencies haven't caught up.
We built OPTIVAAL for the new shape of search.
What we do
Four practices.
One unified visibility strategy.
We rarely run a single service in isolation — they reinforce each other. Most engagements blend GEO and traditional SEO with a one-time audit to align the foundation.
Generative Engine Optimization
Get cited in ChatGPT, Perplexity, Claude, and Google AI Overviews. We engineer the structure, semantics, and source signals that LLMs reward.
AI Search Visibility (AEO)
Answer Engine Optimization for the questions your customers ask AI. We map prompt landscapes, monitor citations, and engineer content for retrieval.
Search Engine Optimization
The foundation. Technical, on-page, and content SEO that compounds — built on what actually moves rankings in 2026.
Technical & GEO Audits
A 360-degree audit of your search and AI visibility. Crawl health, schema, content gaps, citation footprint, and a 90-day action plan.
Method
How we work.
- 01
Map
We build a prompt landscape — every question your buyers ask AI — and benchmark your current citation share against competitors across ChatGPT, Perplexity, Claude, and Google AI Overviews. Traditional keyword and SERP audits run alongside.
- 02
Engineer
Technical foundation, schema, llms.txt, semantic content architecture, and citation-worthy assets. We fix what's broken and build what's missing — in a 90-day plan with weekly accountability.
- 03
Compound
Ongoing content, link earning, citation monitoring, and refinement. AI visibility compounds when you publish faster than competitors and structure your content for retrieval. We do both.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing content so it gets cited by generative AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Where SEO targets the ten blue links, GEO targets the answer itself — earning your brand a place in the response a user reads first.
How is GEO different from SEO?
SEO optimizes for ranked retrieval on search engine results pages. GEO optimizes for synthesized retrieval — being one of the sources an LLM grounds its answer on. The signals overlap (technical health, semantic clarity, authority) but the targets, measurement, and content patterns differ. Most brands need both.
How long does it take to see results?
AI search citations can begin appearing within 4 to 8 weeks of structural fixes and content publication, because LLM-powered engines refresh their indexes frequently and weight content quality over domain age. Traditional Google rankings for competitive terms typically take 4 to 9 months. We report on both from week one.
Do you work with companies of any size?
Yes. We work with funded startups, mid-market brands, and enterprise teams. Engagement type adjusts — strategic sprints, fractional retainers, or full-stack programs — but our methodology is the same.
How do you measure AI search visibility?
We track citation share across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for your priority prompts. We benchmark against competitors, monitor sentiment in synthesized answers, and tie visibility to downstream traffic and pipeline. Traditional SEO metrics (rankings, clicks, conversions) sit alongside.
What does engagement look like?
We start with a GEO + SEO audit (2 to 3 weeks), produce a prioritized roadmap, then execute as a retained partner — typically a mix of technical implementation, content production, and ongoing measurement. You get a senior strategist, not an account manager funnel.
Start
Ready to be cited in the answer?
Tell us about your brand and your search visibility goals. We respond within one business day with an initial perspective and next steps.
Start a projectOPTIVAAL